September 17, 2017
It’s simple to implement Design Thinking in your company or side project with these simple steps.
In a nutshell, Design Thinking is about getting an understanding of people, the challenges they face, and the goals they are trying to achieve. So that you can end up with a solution that better meets their needs. Which creates users who are passionate about your product.
First off, you’re going to need to understand your users, their problems, their goals, and their needs. You can do this through either of the following:
Once you’ve got somewhat of an understanding of your users then you will be able to create Proto-Personas. These are a rough hypothesis of your users that isn’t based on rigorous research.
Once you’ve got an understanding of our users you can start to come up with solutions to their problem. You’re gonna do this by first brainstorming ideas and then evaluating them.
I find the best way to brainstorm is to make it fast, believe in the impossible, and keep it positive. My four rules for brainstorming are:
When evaluating the ideas try to choose the one that best satisfies your persona’s goals. If you got a few ideas that do this then you can use the following as secondary criteria:
Based on the above you should be able to select an idea that you will bring to prototype phase.
Now that you understand your users, their problems and their goals. You’ve brainstormed ideas, and you’ve chosen one that best solves your user’s problem.
But before you jump in and build that idea you’re going to want to validate it first. Prototyping your idea will help you do this and there are many reasons for creating a prototype:
You can prototype your solution using paper prototypes, interactive prototypes, and/or storyboards. Choosing one to use is up to you, but keep in mind that each method has its pros and cons.
Now that you’ve got a prototype ready, you’re gonna want to test it on some users to understand if it works. When you’re done testing, you’ll need to reflect on what you’ve learned. Some questions you’ll want to answer:
From here you should be able to decide whether you want to pivot or preserve with your solution.
You may also learn something new that changes your understanding of the users and/or the problem. And this is good because:
Both will help you save time and resources on building the best solution.
Now all you have to do is continue to practice Design Thinking. The more you do it, the more you will understand your users, and the better you become at solving their problems.
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