I share my experiences and thoughts so that we can create a better web that is more inclusive. I've been lucky enough to work right across the whole product development lifecycle, so I can write about what has worked for me and more importantly, the lessons that I've learned. Here are my stories from UX, UI & Product Design, right up to Product Development.
As featured in
Embracing Technology to Solve Design and Accessibility Challenges
Discover how to tackle design and accessibility challenges in web design using technology for smarter, sustainable solutions.
Beyond Scrum: Agile Strategies for Effective Design Collaboration
Scrum is ineffective for designers. Agile principles like collaboration, iterative development, user focus, and continuous learning work better.
3 simple steps to Design Thinking
It’s simple to implement Design Thinking in your company or side project with these simple steps.
6 Questions to understand a Product
These are six simple questions that a successful Product Manager should be able to answer about their product.
A simple way to grow your portfolio and show a little bit of goodwill
Here is a simple way to show a little goodwill when growing your design portfolio
A template for Usability Testing
My template for performing user testing sessions. And also an example of the template being used in a project.
A UX guide for creating awesome apps
We all want to build great apps that our users love. So here‘s a guide to creating awesome apps that your users will love.
How to turn 2-star apps into 5-star ones
In 2014 we had 2-star mobile apps, and this is the story of how we turned them into 5-star apps that ranked number 1 on both the App Store and Google Play Store.
Boosting creativity with Design Jams
I want to share how you and your team can stay creative through Design Jams.
Create an Interface Inventory with InVision Boards Template
This template will help you to create an interface inventory using InVision Boards quickly.
Create better mobile apps with these articles
Here are five articles that will help you improve the user experience of your mobile apps so that they provide beautiful experiences.
Creating landing pages (and websites) that drive conversions
We’ve got to change our thinking when designing websites and landing pages that we want users to convert. When creating landing pages, we should think of all the objections a user will have.
Design Better App Sign Up Screens
I want to share a few simple tips for improving the design of signup & sign-in screens for apps.
Designing for different states in the UI
A common trap is to only focus on creating designs that represent the perfect state of a UI. This article contains a list of UI states that to focus on to improve the user experience of a product.
What a Sprint Demo is NOT!
I want to talk about what sprint demo is not for so that you can have great demos that people want to attend for the right reasons.
Embracing Simplicity
Less is definitely more. This is why you should be creating simpler experiences that provide a richer user experience.
Five tips to make your website more accessible
I’m gonna share a few tips so that you can make your website more accessible and inclusive to all.
Group voting on ideas is a shambles
Why I believe group voting is not the best way to decide what ideas you should progress with. Not everyone is good at making decisions, so don’t expect a group of people to make brilliant decisions.
How to animate prototypes using Principle and Sketch
I want to share how easy it is to use Sketch & Principle to create app animations and share them with the rest of the team.
How to create experiments that drive innovation
I love running experiments and learning how users interact with a product. In this article, I want to show you how easy it is to run experiments that will drive innovation.
How to use GitHub for Design Version Control
The hungover ramblings of a silly man and his no-nonsense approach to version control for design. I’m gonna quickly show you my workflow for using GitHub as design version control.
Inclusive Design: the what, the why, and the how
This article will guide you in creating better products that are inclusive of all people. And better your understanding of inclusive design.
My advice to all junior UX designers
Starting out on a career in UX Design is not a sprint but it is an adventure full of ups and downs.
My takeaways from attending the Awwwards Conference in Amsterdam
Here are my main takeaways from a week spent at the Digital Thinkers conference in Amsterdam.
New year, new post, same oul me
I wanted to quickly write down my thoughts on what I've been doing for the past two weeks.
Questions to ask during a project design kickoff
Here are the questions I ask my clients at the start of a project so that we begin with a step in the right direction.
How you can raise awareness and promote UX Design across your company
I'm going to share two ways that you can start promoting design across the business. That you start doing today!
Become a better UX writer and storyteller with these resources
This list of resources helped me become a better writer and storyteller. Read it and become a better UX writer today.
Simple Design Tips For Better Focus States
To make the web a little better here are a few simple tips for improving the design of focus states in a user interface.
The fastest way to prototype and test landing pages with Notion
A quick way to prototype and test landing pages before we spend hours making them look beautiful. And we're going to be using Notion to create a words-first (content-first) landing pages.
The road to a design lead
I want to share my journey to becoming a lead UX designer and what you can take from my experience.
The ROI of UX Design
A simple case study about how a trivial user experience problem was costing us a small fortune in hidden costs each year if we chose not to fix it.
Tips to improve design handoff using Sketch and InVision
In a lot of companies collaboration only happens when the designer hands off the design specs to the developer. This is wrong for so many reasons because collaboration should be a handshake.
How to perform unmoderated usability testing with Zoom
I want to share how you can perform usability testing using Zoom. It is a pretty simple method, but it does require a little more planning and perfecting. But it is cheap and effective.
Better usability testing with this user testing script
I’ve had quite a few people asking me “how do you write a user testing script?” so I’ve decided to share how I create a user testing script when I’m performing usability testing.
UX Design Case Study: How I redesigned Supervalu’s Real Rewards App
SuperValu is a major supermarket chain with stores right across the island of Ireland. I performed a UX redesign of their loyalty programme app using a design thinking process.
Lostness: A UX metric for measuring if users are lost
Lostness is a UX metric that will help measure the effectiveness of your product.
Tooling our design process in 2020
Here are the digital tools we use to create future products that empower users.
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